The most obvious reason for press releases is to spread news, and you should never forget that fact. However, now that press releases are available to consumers online, they are also a great tool for marketing your business to potential customers. Press releases are a special kind of content leading back to your website.
The basic idea of a press release is to announce something in your company. Make sure that when you plan your press release, you have considered the reason for submitting it. You might want to tell people about a new product, a special promotion or event, or a change in your company. Whatever you do, always have something newsworthy to talk about in a media release.
You need a news angle which explains why your news is important in the world. If you sell health foods, you might have a news angle relating to current public health trends. Within the article, you could discuss the merits of your product in relation to health. If you are a real estate agent, you might use a news angle about how the economy is affecting the housing market. Then, you can explain in the release how you can help people take advantage of those circumstances.
Get your press release noticed by the way you construct it. Have a keyword-rich, distinctive title. Make it a title people will want to click on when they see it in their search results. Use keywords in the press release, but never go over 2% go 3% keyword density.
Since it is a press release, you are allowed to talk about your company within the body of the written content. Do so in a news-oriented way. Describe your company and tell a little history about it, but do not sell it so much that you overshadow the news angle.
Your marketing goal is probably not just to get exposure, but also to get website visitors who convert to paying customers. To achieve these goals, encourage people to visit your website, and make it an appealing idea by offering something of value. People might want to visit your website to find out about a sale, get a discount, download an ebook, join an interesting forum, or enter a contest. Use a call to action and add your website link for them to follow.
Once you have composed your press release, send it to one of the online newswires. Many of these are free. All they ask is that the press release be well-written and newsworthy. You can distribute your press release to several news outlets, or you can hire a company to do that for you. The most important thing is to get your message out there and finally, to link it back to your website.
“A Press Release must be newsworthy.”
Image: br3akthru / FreeDigitalPhotos.net
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