You might be better off thinking outside the box when it comes to finding your target market. Conventional wisdom says that you should find the group of people who will use your product and market directly to them. That is true – to a point. Actually, you might have more than one target audience for your products. Consider how different people might use your product, and how you might cater to their needs.
For example, you might make plastic shower chairs. Your intended audience might be the elderly because of the fact that elderly people have trouble bathing themselves. The shower chair becomes a tool they use for grooming for the rest of their lives. You could market the chair based on the tastes and needs of the elderly demographic.
However, other people use plastic shower chairs as well. People who have had an injury sometimes use plastic shower chairs during their recovery period. These can be people of any age. You could discern patterns of users, such as accident victims, sports injury victims, or victims of violence. Aim at any or all of these demographics and you will find new markets for your product.
Your product might be much more commercial than a plastic shower chair, but it might have a variety of users nonetheless. The first step in marketing at multiple target audiences is finding them. Go on the social networking sites and notice what categories of people are responding when you happen on a discussion of your industry or types of products. When someone brings up the fact that they use your type of product for a different use than you expected, you might want to Direct Message them and have a private conversation about it.
The way to actually do the targeted marketing campaign is to have a multi-pronged approach in place. If you are doing article marketing, write some of the articles for the people who use your plastic chairs for sports injuries, including using keywords which they might type into search engines. Do the same for each different type of customer you are targeting. You should not spread yourself too thin, of course, but there is a way to do highly specific targeting to a variety of targets for better success.
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