Blog comments from your readers keep your blog exciting and energetic. They contribute to a discussion. They help you refine your posts until you come down to the exact message you are trying to convey and have explained it thoroughly. Blog comments make your blog more popular as well. Here is how you should approach the subject of blog comments.
1. Encourage blog comments.
Ask questions in the body of your post about your topic. Request opinions on the topics you are covering. People like to have their say, and they will jump at the chance. You can also add a wrap-up question at the end of your blog post to get people in the mood to interact with your material.
2. Comment on comments.
Read the comments on your blog and comment on them if you see fit. Some comments are so much fluff and contribute little or nothing to the conversation. However, if you find a comment that makes a good point or asks a question that you would like to answer, make an appropriate comment. People who know you are reading their comments often come back again and again to continue the conversation.
3. Delete unwanted comments.
You should leave as many comments as possible, but some comments are just not appropriate. They may be offensive in some way, such as obscene language or crude humor. They may be hurtful, such as racial slurs or slander. You really have to think about whether you want your blog associated with that kind of talk.
Other types of blog comments you might want to delete are those which add nothing to the conversation. They may say something as inconsequential as “interesting blog,” without saying what they found interesting or adding any new thoughts to the conversation. They may be off-topic altogether. It is amazing to see when people post blog comments that have nothing whatsoever to do with the subject of the blog.
4. Pick up ideas for new blogs posts.
Blog comments that bring up compelling questions might be fodder for new blog posts of their own. You may have more to say about the idea than you can write out in a short comment. Taking note of this information is a great practice because it sparks your creativity in coming up with new and interesting blog posts. Furthermore, when you use someone’s comment to base an entire blog post on, that reader will often become a regular visitor to your blog. Handling blog comments correctly increases the exposure of your blog each time, and increases the amount of marketing you can do with it.
Blog Letters by Kosta Kostov
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