Mothers used to say “Would you jump off a bridge if everyone else jumped off a bridge?” when they were trying to convince their children not to succumb to peer pressure. Well, you might not jump off a bridge, but what you should do is follow the leader when passing on great content around social media websites. You will improve your social relationships and increase your company’s online presence at the same time.
There are several ways of sharing content and different kinds of content to share. On Facebook, for example, you can spread other people’s posts to all your Friends by pasting it into an update and reposting it. Otherwise, you can comment on it and it will appear on your profile page for anyone to see who visits there. On Twitter, you can ReTweet other people’s content across the social network to all your Followers.
The kinds of content you might want to pass on are endless. Links play a big part. You might pass on links for blogs, websites, news stories, press releases or videos. The kinds of posts you might want to share with others are endless. As long as the post is interesting, informative, funny or outstanding in any way that meshes with your brand image, it is a good choice to send on to others. ReTweets are the same way. Send along tidbits and links that you find fascinating or helpful.
When your Friends or Followers see that you are passing on their material, they will be thrilled that their ideas and choices are having such a wide impact. By the same token, when your Friends and Followers get passed-on messages from other people from you, they will see you as someone who is deeply involved in the social network rather than just using it as a megaphone to announce their business. They will accept you more fully as a part of the group.
When you engage your social contacts by sharing other people’s content with them, you establish a rapport you cannot get by spouting your own messages incessantly. It is a much less aggressive means of engaging your target market. Your social relationships will improve, your presence will grow, and consequently, your business will pick up. Believe me – your mother would approve.
Image: luigi diamanti / FreeDigitalPhotos.net
Related posts:
- Developing a Content Strategy for Your Social Media Marketing Campaign
- Social Media Interactions – The Trouble with a One-Way Approach
- Small Business Networking Tips – Narrowing Your Focus in Social Media Marketing
- Linh Tang Featured in "The Social Media Bible"
- Social Media Marketing Responses – A Long Term Strategy for Deeper Impact
