I have found it very helpful to use fan page promotions to create interest and buzz among my friends and followers on social networking websites. You reach out to them, and allow them the chance to interact with your business in a way that they will appreciate. All the different types of promotions benefit the potential customer in some way, and so they benefit you.
Coupons get customers interested in your products right away. I have found that putting a small, printable coupon on Twitter or Facebook has several advantages. For one thing, people will respond to the great deal you are offering, even if it is a small item or discount. Also, if a large number of people take advantage of your social media coupons, you know you are establishing an online presence there. If they do not, you know you have more work to do.
Another way to get folks interested in your fan page is to offer a sweepstakes where people can win a nice prize. The prize should be something worth having, or no one will spread the word about the great chance to get that prize. Since you do not have to give many prizes, you can give away only one large prize. Then you can add a few smaller prizes, perhaps a few of your latest products if they are not overly sizeable. People love a good sweepstakes and you get a chance to introduce more potential customers to your products.
It is always great when you can give away one of your products and get many customers who buy your products in exchange. One way to do that is to hold a contest. This usually involves having people send in a picture or video of something.
Holidays are fantastic times to have contests. For Christmas, you can have people send in pictures of their holiday decorations or videos of opening presents. For Halloween, they can send in pictures of their costumes. You can choose the winner or have people vote on the winner. Everyone gets excited, and your product gets exposure. Every time the message about your contest comes up, there will be a reminder of your product.
Fans do not always have to have monetary rewards to enjoy your fan promotions, either. Sometimes something as simple as a quiz or a trivia test will entice people to participate on your fan page. Make the questions out of the ordinary, and do not make the answers too simple. People often tell their friends to go to your fan page and try out the quiz or trivia test for themselves.
Getting your fans involved in contest, sweepstakes, quizzes, and getting coupons makes them more loyal followers of your fan page. I use these promotions often, to keep my page fresh and exciting. They draw more people in and make them glad they interact with me. For Christmas, have fans enter pictures of their holiday decorations in your contest.
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