Everyone thinks of video going viral, but just about any kind of content can do the same if it is compelling enough. Short reports have the potential to reach a large number of readers if you handle them correctly. Here are a few things you need to know.
1. A short report is a 7-10 page report you write that can be on any topic you choose. As long as it is informative and specific, it will usually fill the bill.
2. Write what you know the most about that is related to your industry. This is just another way to establish yourself as an expert.
3. Give your report a great teaser in the Introduction to get people curious enough to read more. Then, follow through with fascinating information and insights that they can get nowhere else.
4. Put the link to the report on your website and request people give their email information in return for the report, especially if you give it away free.
5. You can sell a short or special report, but it is often advantageous to give one away. As an Internet marketing device, its primary goal is not to earn direct money.
6. You should put your contact information on each page of the report. Put it in as a clickable link, in case the reader views it on her computer rather than printing it out to read.
7. Do not be stingy. Allow, and in fact encourage your readers to pass along your report in any way they would choose, as long as they include all your contact information.
8. Mention your report on your Facebook Page as an offer for your Fans. This is another way to encourage sharing.
9. Publicize your report through the regular Internet marketing channels. That means writing SEO articles about it for directories, blogging about it and even putting out a press release about the offer.
10. Be available to answer questions that you have not covered in the short report. When you do, begin establishing relationships with readers to gently convert them into customers.
All that being said; a short report may not have the viral potential of a video in most cases. Yet, you can encourage sharing and see it spread fairly quickly. If you have supplied uncommon details and information that is extremely helpful to your target demographic, your video can reach a large audience.
Related posts:
