You work hard to satisfy your customers. You make or find an excellent product to sell. You launch a brilliant Internet marketing campaign to bring in customers to buy your product. Orders are taken and products are delivered. Customer service acts quickly to avert any problems. If everything goes well, you have gained loyal advocates for your business. Why not let them spread the word on your website through video testimonials?
When you put written testimonials on your website, there is little to distinguish real ones from fake ones. Adding a name and address helps, but these could be faked as well. Customers see right through it, and they suspect it many times even when you have legitimate testimonials. Use short videos to let your satisfied customers tell their stories directly, and your website visitors will believe what they see.
Many customers who are truly happy with the goods and services they have received will be happy to make a video for you. If yours is a bricks and mortar store, you might be able to take the video yourself, at your place of business. Imagine taking a video of a happy and satisfied couple at your new restaurant in town. You not only get a chance to let the customers rave about their great dining experience, but you also get to show off your restaurant.
The best time to get customer testimonials from people at your bricks and mortar store is when they first realize what a great product or service you have. If that happens at home, you might have to settle for the first time they come into your store afterwards. Let them know you would like to share their story with others if they are willing.
Capture your customers’ interest and excitement. You have made them happy in some way, or they would not have expressed their satisfaction to you. There is no need to be aggressive or overanxious, but you can certainly ask questions about their experience. You can encourage them to explain things more fully by praising them gently.
If you have an online store, the process is also simple. You can just request that the customers make their own video testimonials. People can make the video in the privacy on their own homes, at their leisure, with or without other people in the room as they choose. Sometimes, these are the best and most natural tributes to your products you can get.
It is terrific to find people who like your product so much that they agree to let you make a video of them discussing its benefits. These customers not only add believability to your website, but they also make unofficial brand ambassadors for you out in the world. If they are on the social media websites, they can be a force for your company there too. Make the most of the loyalty you have earned by sharing it with website visitors through video.
Image: Filomena Scalise / FreeDigitalPhotos.net
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