SMS marketing is not some mysterious formula for meeting all your business needs, but it can help you increase your profits. SMS is just Short Message Service; in other words, SMS refers to texts sent and received on mobile devices. There are several ways to use SMS marketing to gain website traffic, leads and sales.
1. Contests
Have a “fastest-finger” contest. The first person to text a given word to the SMS code given will win a prize. The prize might be a product you sell or something totally unrelated. The great thing about getting people involved in a contest is that they concentrate on the given word very hard to get it into the text as fast as possible. If the word to be texted is one of your brand name products or your current marketing slogan, that will stick in their minds. The depth of attention will be more than it would be with many other marketing methods.
2. Coupons
There are a number of ways to get mobile text coupons to your potential customers. All you need is a short, one-line ad to say, “Text [my word] to [my number] to receive a coupon good for [my product].” It could be in a flyer, a radio or TV ad or even on your business card. People can use SMS texts to get the coupon, and then all they have to do is show their phones to the clerk in the store to get their discount.
3. Voting
Voting by SMS can get your potential customers busy texting you very quickly. You can have people vote on what types of products they like best. Give them 4 choices; make sure you make selections from among the types of products you sell. Many people find polls to be fun and entertaining. You could mention that you will post the results of your poll on your Facebook Fan page to get them interested even more, thus increasing your social network at the same time.
4. Opt-In
You can use SMS to get people to opt-in to SMS or email marketing notifications. All they have to do is to send you a text with the right word to your SMS number. Then, to guide people to your specific products through SMS, you can text them with short news texts on the best deals you offer for that type of product. They will appreciate the insider information. SMS marketing can not only gain you leads, but it can also gain you customers and loyal ones at that.
Woman Reading Sms by Petr Kratochvil
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