If you have not added video to your Facebook Fan Page, you should get started with it right away. The subtle marketing you can accomplish by presenting your image is astounding. There are several reasons for this.
1. People respond to you as a person better than they respond to other technologies.
Technology may be the modern thing. It may be nearly taking over the lives of people from young to old. Yet, there is one technology that brings a superior person-to-person response, and that is video. People may interact with each other through words, but there is no more socially intense reaction than they get when they see the way you look, move and talk.
2. Your face becomes a symbol of your brand.
Whether you are a guitar player or a cookie seller, putting a video on your Facebook Fan Page will help people associate you with your brand. All you have to do is pay heed to your branding objectives when you are making your video. For example, the guitar player will dress in a certain way to present the image of the kind of band he plays in. The cookie seller will present a certain image as well. It might be one of old fashioned hominess, cleanliness, or even luxury if the cookies are gourmet style.
3. People who want to follow you on a Fan Page like to know who you are.
People want to put a face with the name of the person or company they are following. After all, they are not following a cookie if they are following a cookie seller’s Fan Page; they are following the company. They want to feel a connection with a person who represents that company. Facebook is a social network, for companies as much as it is for individuals. People want to establish that social connection or they would be reading commercials or articles rather than being on Facebook.
Add new video to your Facebook Fan Page regularly if you want people to become loyal followers. When they see you talking, moving, and showing your enthusiasm, they will be attracted to your Page and visit it often. Never lose sight of the fact that Facebook is a social network, and there is no technology more social than a video of a person.
Image: jscreationzs / FreeDigitalPhotos.net
Related posts:
