PPC budgeting can be a little scary if you are not familiar with the process. After all, if you do not choose the right settings, you could end up paying much more than you wanted to spend or even more than you could afford. Here are a few tips you can use to help you choose your PPC budget more wisely.
1. Your Pay per Click campaign can fit your budget.
You do not have to have a huge budget to do Pay per Click. As of 2010, you can have a budget as low as $5 per day with Google Adwords. In case you have not done the math, that is only $150 per month; not much for increased exposure on Google.
2. Choosing the right keyword phrases can improve the effectiveness of a small budget in niche markets.
If you have a very tight niche, your keywords will likely be unique to your business. There will not be a lot of competition for them in most cases, so you will not have to bid high to get them. Yet, they should be effective because people searching for your products or services will type those words into the search engine if you have chosen the keyword phrases wisely. That gives you laser targeted traffic.
3. Use the Google Traffic Estimator’s Keyword Tool to help you in budgeting for Adwords.
The Keyword tool will show you the approximate number of hits any given keyword gets in a month. All you have to do is type in the keyword phrases you want to explore and click Search. You will get an estimate for each of the keywords you have chosen, plus many related keywords as well. The tool also shows a chart of monthly differences over a year. From all this, you can get a basic idea of how much that keyword phrase is going to cost if you max it out.
4. Try out the Traffic Estimator on Google for more Adwords budgeting information.
With the Traffic Estimator, you type in your keywords and you daily budget. The traffic estimator will give you an approximation of the daily cost, along with the cost per click. Beware, though that these are averages. Some keywords will yield a zero cost per day because the action happens mostly on certain days; when it is spread out over the period of a month, it is immeasurable in Google terms. That does not mean you will not get any traffic. Combine what you learned from the Keyword Tool with this information for a better understanding. Use all these methods to help you set your advertising costs, and you will come closer to your budgeting goals.
Image: renjith krishnan / FreeDigitalPhotos.net
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