You might put a lot of work into searching for all those ideal members of your target market to become your social networking pals. It is possible that your focus will be entirely on the new customers you might get. Yet, you should never underestimate the impact of inviting your present customers to follow you on social media sites.
Your current customers should not be ignored. You know this, but are you really thinking of it when it comes to your Internet marketing campaign? Existing customers continue to give you a steady stream of business if you pay attention to them and treat them right. If you think about their potential to reach people you do not even know, you will understand why you need to make them your Friends, Fans and Followers on social networking sites.
A personal invitation to Like your Facebook Page or Follow you on Twitter should accompany every delivered order. If you send out confirmation emails letting your customers know that you received their order and that they will receive it by a certain date, then also give them the ability to Friend you or Follow you from that email. In other words, strike while the iron is hot.
For current customers who get your email updates or newsletter, provide incentives to get on board with your social network. If you give them reason enough, they will not only get themselves on your list, they will bring their friends along with them. Extend the incentives to the friends. For example, you might give people a coupon, but they have to go to Twitter to get it. If they are not following you, they will probably do so to get the coupon. Just remind them that the coupon is out there for their friends as well.
As you grow your network, the new potential customers will show up at your door. Working with your current customers gets them interested in sharing your content with their friends. When they do that, they are doing your work for you. It is easy to keep the ball rolling once you get it started. Just keep welcoming new members of your social network and give them reasons to share your content with their friends. Soon they will become regular customers too.
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