Offer potential customers a free ebook that contains information that is valuable to them, and they will come running to your site. Everyone wants something for nothing, and if people feel that the something is worth their time, they want it enough to give something in return. The goal is to eventually make sales, of course. The key to success is in knowing what to give, how to give it and what to expect from those who consider taking you up on your ebook offer.
What to Give
You have some kind of specialized knowledge if you own or manage a business. You are in a trade, a profession or an industry with specific products and services to offer. These products and services are valuable to your potential customers, or you would not be able to sell them. Therefore, it stands to reason that you can present information related to the products that will also be important to them.
Writing an ebook is simpler than you might think. If you look at it like writing a full length book, you are bound to be intimidated. Do not get caught in that trap. An ebook need not be over 50,000 words, and it can be as short as 2500 words. If it is long enough to create a valuable experience for the reader, it is long enough.
Yet, like in writing any other book, you should go by the old adage, “Write what you know.” You are an expert in your field. If you are a toy seller, write about the how to choose toys for a child. If you are a dog-walker, write about how to handle dogs when you take them for a walk. You might have to do some research about some themes, but you should have a basic understanding of the topic in order to make yourself believable as an authority on the subject.
Make sure you supply a link back to your website in the ebook whenever appropriate. If you do that, people will not forget you or how to find you again.
How to Give It
There are several ways to get the attention of your target market with your ebook offer. One way is to write articles for article directories and place the ebook offer in the resource box of the articles. The offer only needs to include the title of your ebook and a link users can follow to go to the download page.
Another way is to have the link for the download page on your blog. It is a good idea to mention the ebook in your blog if it is natural to do so. Pique people’s interest so that they will read to the end of the blog and follow your link to the ebook.
You can even put the link to your ebook download page right on your website. If you have done plenty of SEO on your website, you will get visitors to your site who will see the offer. Make sure to put the ebook offer right on the front page.
What to Expect
The first thing you can expect is that people who are interested will follow the link to your download page to check out the offer. The one thing you will definitely want to get from people who want to take you up on your ebook offer is some of their contact information. Ask that they opt-in to your newsletter or marketing emails. This will build your database of potential customers.
The third thing to expect is that, if you have done a good job of writing your ebook, your potential customers will become more interested in your industry or products. Finally, you can certainly expect that some of these ebook readers will convert into paying customers when they return to your website to find out more about your products.
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