You have heard by now that informative, educational and entertaining content is your friend in many Internet marketing ventures. You may already be writing articles, interacting as an expert on Facebook and Twitter, and giving your authoritative views in your blog. You can add to your body of work in a powerful way by producing some great how-to videos for YouTube.
Why do how-to videos?
First of all, how-to videos are very popular. Anytime someone wants to learn about something she is interested in, there is a good chance she will go to YouTube to see a how-to video on the subject. If she does not go directly to YouTube, she might go first to a search engine. There your how-to video will pop up in the search results if you have optimized it carefully. In either case, your video will reach her.
Not only will she come across your video, but she will also watch it from beginning to end if it is truly informative. A video can capture attention like no other medium can. What is more, the how-to format is easy to follow because the steps are laid out clearly and directly. Your viewer’s attention will not get sidetracked as easily as it might with some other types of content.
Finally, how-to videos can bring in more customers to your website and ultimately to your business. Always include a link back to your website. Tell the whole story that the how-to is supposed to cover, but leave your audience wanting more. Mention a new topic that they might also be interested in and tell them how to reach you at your website to get the additional information. The more you engage your viewers, the more traffic and business you will see.
How are how-to videos done?
You need an interesting subject related to your products or industry. Remember that it is not a sales video, but it can touch on the products you do sell. For example, you might sell fishing gear. You would not do a sales video for YouTube and pass it off as a how-to. Instead, you might make up a video that discusses how to use a particular type of fishing equipment.
Once you have your topic, make an outline of the steps needed to do the task. Depending on the complexity of the task, decide on the length you need for your video. Write up a script and practice saying the words distinctly, relatively slowly and in a pleasant voice. When you are satisfied, get your props or photos together to flesh out your video.
Set up the camcorder yourself or have someone take the video for you. Then, you can edit it to make it run smoothly, without a hitch. Upload your how-to video to YouTube, and you will soon improve your status as an authority on one more subject.
Image: jscreationzs / FreeDigitalPhotos.net
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