It is very profitable to do keyword research if you want your website to receive a high ranking with the search engines. Not only that, the right kind of keyword research helps bring visitors to your site who are actually interested in your products or services. If you want a high conversion rate of visitors to buyers, this is essential.
The first step is to come up with as many possibilities as possible. Keep a few basic concepts in mind. First, your keywords should be ones people would use to look for your site. Second, they should be words that you suspect your target demographic would use. Third, the commonest single words are not good keywords because it is hard to get a ranking for them and they do not tell a story about your website.
With all this in mind, you can brainstorm until you have 20 to 50 possible keyword phrases. Narrow down the list by crossing off everything that did not fit within the guidelines you had set with the basic keyword concepts. When you have limited the list to what you believe are relevant keywords, start your keyword research in earnest.
To do this, use a keyword research tool. There are many out there to choose. Google Suggest and Thesarus.com are tools that will make it easy for you to fill out your list with synonyms and related keyword phrases. Wordtracker.com is one of the most effective keyword analyzing research tool of them all. It can be used to rate the popularity of a search term.
Use the keyword analyzing research tool by looking at the results for the keywords you expect will be the best for you. Are they the most popular? Sometimes it is not the best idea to choose the most popular keyword phrases. If they are so general that they apply to millions of sites, you might not stand a chance. Look for keyword phrases a little lower on the list.
Now, move back to your demographic concerns. Some of these analytical tools can tell you who is searching for keywords by gender, age, geographic location, and possibly factors like education level. Use this information to choose keywords that will zero in on your specific target market.
An example will make all this clearer. Say, you sell used textbooks. Your first reaction might be to use a keyword of “books.” That would be too generic. You might get traffic, but it would not be geared to your particular audience. Then, you try “used textbooks” in a synonym-type keyword research tool and find that there are some more popular keywords that are related to it. One might be “cheap used textbooks.” Another might be “used biology textbooks.”
Finally, you use a keyword analyzing tool, such as Microsoft’s Keyword Forecast tool, which gives you demographic information about who is searching for the terms you have chosen. For used textbooks, you might target a market of young adults with a high-school graduation-level education. When you have found the most popular keywords for your specific target demographic, you have your keyword list.
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