Facebook makes it very easy for you to get your marketing message out to your target demographic. Their system can define your objective down to small details you might not have considered. Use as many as you need of these targeting tools that Facebook offers.
Targeting by Birth Date
There are several choices within this category of targeting. You can target people to receive ads specifically on their birthdays. This is a good practice for companies who give special birthday offers. Another way to target is to select a range of ages for your entire ad campaign. You can do exact match where 100% of the people who get the ad will be in your specified age range, or you can do a broad match where people just outside your range will also be included for a lesser cost.
You might want to target a specific, exact age range if you have a service that is only available to people within that range. An obvious example of a very specific age range would be a military ad, where recruitment is only open to people of the correct age. If you do not have any pressing reason to exclude people just outside your chosen age range, then you should probably consider a broad match.
Targeting by Likes and Interests
This is a very interesting feature of Facebook that is not available in many other marketing choices. You choose keywords for Facebook to search for on the profile pages of users, and when they come up as likes, your ad will run for them to see on their page. For instance, if you sold beach towels and you chose the word “beach” to search as a Like, a person who said they “Like walks on the beach” would get your ad on their page. That would reach your target demographic of people who spend time at the beach.
Targeting by Education
You can not only target by education level, but you can also target certain colleges or college majors. You can target people who graduated college in a particular year. Facebook will pick them up by the information on their profiles, and will deliver your ad to them if they fit into your target demographic.
Targeting Current Fans
It is easy to target Fans of your Facebook page, and you should do so anytime you have special deals and offers. The setup screen for the ad gives you the option under “Connections.” Your Fans will become even more loyal and interested if you keep them informed and include them in events and sales.
You can gain from targeting your Facebook ad, no matter which of their given parameters are useful to you. Study the marketing information on the Facebook Help page and choose the ways to target that will get your ad directly to the groups of people whom you know are looking for your product. With a well-designed ad, this perfect positioning can make all the difference in both your website traffic and your conversion rate.
Image: jscreationzs / FreeDigitalPhotos.net
No related posts.
