One of the ways to increase traffic to your website or offer is maximizing the quality of your posts. Many of your posts should have keywords important to the product or service you are selling. Since the posts on Social Networking sites are small this can be a challenge, particularly on a site such as Facebook.
The users on FB or friends are particularly sensitive to direct selling. As such it would not be very helpful to you for all of your posts to be geared to selling. So how do you go about selling without selling? One of the ways is to talk about what you are doing for work but not directly about the selling part. You might talk about the sense of accomplishment around finishing an article or advertisement. You might talk about meeting a client.
In this way you are drumming up interest without directly selling. Of course this assumes you have done the proper work in the beginning by adding your website to your profile information. The direction you are going in is building curiosity so the Facebook friend will go looking for more information about you. Another tip to remember is to post often. Some people will find posting an easy thing to do. Other people will need to take a more thoughtful approach to building a volume of posts.
Occasionally Facebook users talk about family and friends. This builds everyone’s view that you are a real person and an interesting person. Another post that some FB friends use is quotes from famous people. Sometimes the quotes are by not so famous people. Even something as simple as ‘Good Morning’ and what the weather is like in the area you are in is a start.
Then there are the games. Many people on Facebook play games such as Farmville. It gives everyone the opportunity to spend a little down time and have fun. Playing the games available also give you the opportunity to ‘give’ different items needed in the game. This is another way to build good will and get your name out there. You can send invitations to other people to join the game as well. It is annoying if your only posts are about the game you are playing. The key is to keep a balance between work posts, personal posts, games, etc.
It is possible to post links to articles or news worthy items in your post. This should be part of your efforts at providing value to your friends on Facebook. Just like many other techniques this should not be the only thing you do on Facebook.
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